18 live hours · Role plays and assignments
Sales Development Training Build SDR & Inside Sales Skills with Hands-On Practice
Practise the complete SDR workflow—from ICP and account research through outreach, calls, qualification, CRM updates and clean handoff—with feedback on the work itself.
- Duration
- 3 days · 18 live hours
- Focus
- B2B, SaaS and services
- Practice
- Email, calls and objection handling
- Discipline
- CRM, handoff and activity review
Planning onboarding or upskilling for an SDR team? Request a private programme
What is the Sales Development Training Program course?
Sales Development Training is an 18-hour live programme for aspiring and working SDRs, BDRs, inside-sales professionals and corporate teams. Participants define an ICP, research accounts, write an outreach sequence, rehearse calls and objections, record activity correctly and prepare a clear handoff. Public cohorts build transferable B2B skills; private programmes can use the organisation’s approved messaging, tools and coaching criteria. The course does not promise employment, salary, meetings or revenue.
Is this the right course for you or your team?
Who it is for
- Freshers and early-career professionals preparing for SDR or inside-sales work
- Professionals moving from support, operations or delivery into a client-facing role
- Working SDRs or BDRs who need structured outreach and pipeline habits
- B2B, SaaS and services companies onboarding or upskilling a sales-development team
Situations it fits
- Account lists do not reflect a clear ICP or buying role
- Cold messages are generic and difficult to improve systematically
- Reps avoid calls or rely on scripts without listening
- CRM updates and handoffs do not give managers or account executives enough context
Prerequisites
- Comfort communicating in business English
- A laptop and access to the agreed practice tools
- Public-cohort work uses practice accounts and neutral examples; private teams may use approved company material
When a different course fits better
This course focuses on outbound sales development.
- Professional Development Trainingfor broader communication, thinking and workplace capability
- AI for Business Professionalsfor responsible AI workflows across business functions rather than a sales role
The problems this course solves
The course follows the work an SDR performs, with feedback at each transition.
““Who should I contact?””
A broad list mixes poor-fit accounts, roles and timing signals.
What you practise
Define ICP criteria, buying roles and a research checklist before adding a prospect.
““Why would they reply?””
Messages describe the seller or product without a relevant reason to engage.
What you practise
Write a concise, evidence-based message with a low-friction next step.
““What do I say on a call?””
A rigid script collapses when the buyer responds differently.
What you practise
Rehearse an opener, discovery questions, listening notes and common objection paths.
““What should the CRM show?””
Activity, context, next action and qualification are missing or inconsistent.
What you practise
Record a useful note, stage, follow-up and handoff against an agreed definition.
What participants will be able to do
Practise the skills below through course exercises, then check the results and explain how you would apply them to your work.
Define an ICP and buying roles
Translate an offer into explicit account criteria, personas and research questions.
Research without inventing relevance
Use public or approved information to prepare a reasoned outreach hypothesis.
Write a multichannel sequence
Create concise email and LinkedIn touches with one clear next step.
Run a structured call
Use an opener, questions, listening and an agreed response to common objections.
Maintain CRM discipline
Record activity, context, next action, stage and handoff information consistently.
Review sales activity
Use activity and conversion evidence to identify where a workflow needs improvement without gaming the metric.
Platforms illustrated during the programme
The methods are portable. Private-team delivery can align examples to the approved stack.
LinkedIn
by LinkedInAccount and contact research
- Role and company research
- Outreach context
- Professional profile review
- What to verify
- Use accurate information, respect platform terms and do not automate spam or scrape restricted data.
HubSpot CRM
by HubSpotExample platform; corporate delivery can use the client’s approved CRM.
CRM workflow example
- Stages and tasks
- Notes and follow-up
- Pipeline visibility
Salesforce
by SalesforceUsed when access and client scope support it.
Enterprise CRM concepts
- Lead and opportunity handoff
- Activity discipline
- Manager visibility
The course teaches the workflow and information standard first; button-level configuration follows the platform selected for the cohort.
3 days · 18 live hours
Detailed curriculum
The standard programme runs 18 hours over six 3-hour modules. It can be extended for more role play, tool practice and review when agreed. The final schedule is confirmed for each cohort.
Module 13 hours Sales-development foundations
- SDR, BDR and inside-sales responsibilities
- B2B buying process and handoff
- Problem, value and evidence
- Daily workflow and manager expectations
Practical activityMap an SDR workflow from target account to accepted handoff.
Module 23 hours ICP, personas and account research
- Account-fit criteria
- Buying roles and likely concerns
- Research sources and evidence
- Lead-list quality checks
Practical activityBuild and review a small, evidence-backed practice account list.
Module 33 hours Cold email and LinkedIn outreach
- Relevant opening and value hypothesis
- Concise message structure
- Calls to action and follow-up
- Personalisation without invented familiarity
Practical activityWrite a short multichannel sequence and revise it from peer and trainer feedback.
Module 43 hours Cold calling, discovery and objections
- Call preparation and openers
- Questions and active listening
- Common objection paths
- Next-step clarity
Practical activityComplete role plays and use a rubric to improve the next call.
Module 53 hours CRM, pipeline and handoff discipline
- Stages, tasks and notes
- Qualification and next action
- Handoff to an account executive
- Activity and conversion review
Practical activityUpdate a practice CRM record and present a clean handoff.
Module 63 hours Applied review and role readiness
- Integrated prospecting scenario
- Call and message review
- Ethical use of AI assistance
- Personal practice plan
Practical activityComplete an end-to-end simulation and identify two behaviours to practise next.
Need a learning plan around your goals?
Share your experience, stack and goals. The proposal sets out the suitable modules.
Exercises and practical outputs
Short explanations lead into guided practice, review and a workplace application.
How every module runs
Understand
Learn the decision model, vocabulary and expected standard.
Observe
Watch the trainer apply the method to a realistic example.
Practise
Complete a bounded task, lab, role play or working exercise.
Review
Use evidence and feedback to improve the output and define the next application.
Exercises use representative, non-sensitive examples. Outputs are produced during the workshop for practice and review; anything participants keep is their own working material.
How the course is tailored and delivered
Private delivery is shaped around the organisation’s roles, starting level, systems, policies and situations participants must handle after training.
From first conversation to evaluation
Clarify the job outcome
Agree what participants should be able to explain, perform or produce after the programme.
Check the starting point
Review experience, tools, terminology and access so the course does not begin at the wrong level.
Select realistic practice
Choose useful scenarios and datasets without exposing confidential or restricted information.
Define completion evidence
Confirm the practical output, feedback method and follow-up expected from participants.
Delivery formats
Public live-online cohort
Best for: Individuals building SDR, BDR or inside-sales capability with a mixed cohort
Live Zoom sessions with notes, assignments, practice instructions and three-month recording access through the Technovids LMS when cohort dates are published.
Private sales-team programme
Best for: Organisations onboarding or upskilling an SDR or inside-sales team
Role plays, scripts, handoffs and CRM practice can reflect the organisation’s ICP, offer, approved tools and coaching standards.
Delivery modes
Live online
Facilitated sessions with demonstrations, breakout practice, review and shared working artefacts.
Onsite
Private delivery at the client location, with prerequisites and room or lab requirements agreed before the programme.
Practice, feedback and working sessions—not a slide marathon
Technovids training sessions in different group settings. The photographs do not attribute a particular client, course or outcome.
Photo 1 of 10: Hands-on session 
Photo 2 of 10: Group photo 
Photo 3 of 10: Hands-on session 
Photo 4 of 10: Group photo 
Photo 5 of 10: Classroom session 
Photo 6 of 10: Group photo 
Photo 7 of 10: Computer-lab session 
Photo 8 of 10: Group photo 
Photo 9 of 10: Classroom session 
Photo 10 of 10: Group photo
Course details at a glance
The published course parameters on one page. Final scope, dates and fees are confirmed in the written proposal.
Discuss your training goals| Course | Sales Development Training Program |
|---|---|
| Duration | 18 live hours over 3 days; extended practice can be added when agreed |
| Audience | Aspiring and working SDRs, BDRs, inside-sales professionals and sales teams |
| Public delivery | Live online through Zoom with Technovids LMS access when dates are published |
| Private delivery | Live online or onsite, adapted to approved ICP, messaging, tools and coaching standards |
| Completion evidence | Research, outreach, call role play, CRM record and handoff practice |
Who may deliver this programme
Technovids assigns a trainer whose subject depth and facilitation experience fit the audience and agreed scope.
Pankaj Rana
Co-founder & Lead Instructor, Technovids Consulting
Pankaj is a co-founder and the lead instructor at Technovids Consulting. His programme work spans practical AI adoption, AI engineering, evaluation, responsible production AI, data analytics and corporate learning design, with an emphasis on hands-on exercises connected to workplace tasks.
Expertise:
- Practical AI adoption
- Prompting and evaluation
- Responsible AI
- Corporate learning design
Junaid Khateeb
AI & Machine Learning Trainer, Strategist and Consultant
Junaid is an AI and machine-learning trainer, strategist and consultant with more than 22 years of training experience. His work combines enterprise AI education, business-centred adoption, responsible AI practices and applied solution design, helping professional audiences connect AI concepts to real organisational needs.
M.E. in Computer Engineering, specialising in Artificial Intelligence · author of programming books on Python, Java and C++
Expertise:
- Enterprise AI and ML training
- AI strategy and adoption
- Responsible AI
- Applied AI solution design
Pradeep Varadarajan
Technical Trainer & Curriculum Architect
Pradeep is a technical trainer and curriculum architect with more than 20 years of experience across enterprise technology, cloud infrastructure and advanced AI systems. He designs practitioner-focused programmes, labs and assessments covering AI, LLM systems, Python and machine learning, translating complex technical subjects into structured learning experiences.
Bachelor of Engineering in Electrical Engineering · instructor-led, virtual and blended delivery
Expertise:
- AI and LLM systems
- Curriculum architecture
- Python and machine learning
- Hands-on lab design
The trainer for a specific delivery is confirmed with the schedule or written proposal.
Updated
Organisations we have trained, and participant perspectives
Permissioned feedback and published client relationships provide context on delivery. They do not guarantee a certification, promotion, pipeline or business result.
Organisations we have delivered training for
Practical training programmes delivered for learners, professionals and teams across AI, data, cloud, productivity and professional skills.
Participant experiences across workplace roles
What professionals found useful, practical and relevant to their day-to-day work.
- Gauraw DeshmukhData Engineer · Capgemini
Technovids AI training was very practical and well structured. The sessions helped me understand how AI concepts can be applied in real data engineering and business workflows, instead of only learning theory. The trainer explained the topics clearly with relevant examples, which made the learning experience valuable and easy to follow.
- PriyanshaSoftware Developer
The AI training from Technovids helped me gain a better understanding of Generative AI, prompt engineering, and practical AI use cases for software development. The course was clear, interactive, and focused on real-world applications. It gave me confidence to explore AI tools more effectively in my work.
- Sidda RajuData Engineer
Technovids delivered the AI training in a very practical and industry-relevant way. As a data engineer, I found the examples and hands-on discussions useful for understanding how AI can improve data workflows, automation, and decision-making. The sessions were well planned and easy to understand.
- Akshat KabraData Engineer
The AI training program by Technovids was insightful and professionally delivered. It covered important AI concepts in a simple and practical manner, with examples that connected well with data and analytics use cases. The sessions helped me build a stronger foundation in applying AI in real business scenarios.
- MangeshSoftware Engineer · Siemens
Technovids conducted the AI training in a very effective and engaging manner. The sessions were practical, easy to follow, and focused on how AI can be used in real software engineering and business workflows. It was a valuable program for understanding the current direction of AI adoption in the industry.
- ReshuSoftware Developer
Technovids AI training was a very useful learning experience. The course explained AI concepts in a practical way and showed how developers can use AI tools to improve productivity, problem-solving, and application development. The trainer's approach was simple, clear, and focused on industry use cases.
Common questions before planning this course
Practical answers for individuals and sales-team leaders comparing the programme.
Is this suitable for someone with no sales experience?
Yes. The programme begins with the B2B sales-development role and workflow before moving into research, outreach, calls and CRM practice. Comfort communicating in business English is important.
Can the programme be customised for our sales team?
Yes. Private delivery can use the organisation’s approved ICP, product context, messaging, objections, CRM process and handoff standard. Confidential information is used only under the agreed engagement controls.
Which CRM tools are covered?
The core method applies across common CRMs. HubSpot and Salesforce can be used as examples, while private training can align to the client’s approved system when suitable access is available.
Does Technovids guarantee a job, salary, meetings or revenue?
No. The programme provides guided practice and feedback. Employment and commercial results depend on the participant, offer, market, account selection, execution, management and many factors outside a course.
What does a public cohort include?
When a public cohort is scheduled, live Zoom sessions, notes, assignments, practice instructions and three-month recording access are provided through the Technovids LMS. Dates and enrolment terms are confirmed in writing.
Is a completion certificate included?
Yes for participants who meet the stated completion requirements. The Technovids certificate has a unique ID that can be verified on the website; it is not a promise of employment or sales performance.
Are paid tool licences included?
No paid CRM, prospecting, dialler, email-sequencing or data subscription is assumed. Required access and any account costs are stated before the programme.
Discuss the cohort or team outcome you need
Share the role level, market, tools and situations participants must handle. Technovids will confirm the suitable format and next step in writing.